IJMC The Deluge of Gilligan and Reddi-wip

            IJMC - The Deluge of Gilligan and Reddi-wip

Does Gilligan have anything to do with Reddi-wip? Well, if you can put 
the two together, email me and I might just post what you send. For me, I 
find it is too early in the morning to associate the two properly. Do not 
mind that I have done so, and it really has nothing to do with Mary-Ann 
and a liberal application of the can's contents. They never did anything 
like that on the show, so I will not even go there. Even if the chair is 
stuck to the Skipper. So sit right down and hear a tale...          -dave

	LOS ANGELES (AP) - Reddi-wip founder Aaron "Bunny" Lapin, who
put whipped cream in a spray can, has died. He was 85.

	Lapin, who had homes in New York City, Miami and Los Angeles,
died Saturday of heart failure at a Los Angeles hospital, Hillside
Memorial Park said today.

	Reddi-wip was first sold in 1948 by St. Louis milkmen.
Distribution quickly expanded throughout the United States and

	One out of every two cans of aerosol topping now purchased in
the United States each year is Reddi-wip.

	In addition to packaging Reddi-wip, Lapin's Clayton Corp. made
and sold its own valves for the whipped cream enterprise. Clayton
was one of the first companies to put shaving cream in an aerosol
can, but Lapin decided not to market the product because he didn't
want to compete with shaving cream makers who might buy his valves.

	Clayton and its subsidiaries make industrial valves and
closures, caulk, adhesives and foamed plastic products such as
insulation and cushioning materials.

	Born in St. Louis on Jan. 5, 1914, Lapin was educated at the
University of Missouri and attended Washington University School of
Law in St. Louis.

	Lapin lost control of Clayton and sold his interest in
Reddi-wip, which is now made by Beatrice Foods Inc. in Waukesha,
Wis. Beatrice is a subsidiary of ConAgra, the Omaha, Neb.-based
food maker.
	(Copyright 1999 by The Associated Press.  All Rights Reserved.)

IJMC August 1999 Archives